A graduate in political science and international relations, Mabena’s entry into this field occurred when she took on the job of managing hip-hop DJ PH.
“I facilitated about 30 events for him, in partnership with one of the FMCG brands and soon after that, we were able to set up an office.”
At Duma Collective, we’re obsessed with using various complementary creative tools and resources to achieve our clients’ objectives.
She explains that at the heart of their brand-building process model is understanding the talents they’re working with, their interests and objectives.
“We inspire our clients to view themselves as businesses, since their craft is the selling proposition.”
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The post Meet creative all-rounder Sibu Mabena appeared first on DESTINY Magazine.
