So while it’s certainly a big deal for Bonang Matheba to be getting her own Revlon range later this year, “Brand Bonang” is less about money and more about the confidence and honesty with which she’s finally sharing her story.
There a few unwritten rules about dealing with Matheba. Having Moët & Chandon Impérial Brut on tap is a given. Nando’s too, with wedges or a crisp green salad. Not making eye contact or talking to her before she’s ready to talk to you is another tenet that comes up a lot. Avoiding her completely if she doesn’t have any make-up on completes the rule book.
But one disarming rider arises immediately upon meeting her: that whispered rule book is exposed as blatant BS. Granted, she’s not the friendliest person in the world before her make-up artist has begun her drill – but, then, neither is any celebrity. Especially ones like Queen B, who readily admit to their image being everything.
That said, Matheba does emanate a kind of cool, aloof energy. She jokes about it being the “ice queen” routine. But give her an opportunity and she sets the tone frankly, talking animatedly and unreservedly about the personal image she protects for a living.
“Everything I do online is calculated,” she says. “I share a certain part of myself with the public and I keep a big part myself for me, for survival.”
The post Brand Bonang: The brand that could appeared first on DESTINY Magazine.